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Sr Analyst, Marketing Strategy & Analysis
Company Information
Company industry:
Advertising / Public Relations
Job Location
City:
Atlanta
State:
Georgia
Country:
USA
Job Information
Job title:
Sr Analyst, Marketing Strategy & Analysis
Functions:
Marketing
Degrees:
Master of Business Administration
Years of experience:
Min 2, Max 0
Type of Position:
Full-Time
Description:
Senior Analysts are exposed to a range of clients, projects and responsibilities. You will be working with a team of highly talented individuals in Strategy, Marketing, Media, Creative and Technology to help drive results for our clients. Your activities will include:
· Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
· Conceptualizing and communicating strategic solutions
· Collaborating with clients to develop clear business and measurement objectives
· Applying various quantitative methods to analyze and interpret information from multiple data sources
· Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
· Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
Qualifications
· Our senior analysts are a diverse group of highly qualified people with various backgrounds, with and without rigorous analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.
· We seek highly motivated individuals with a strong record of professional achievement.
· 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
· Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
· Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
· Experience in program measurement (online and/or offline), test design and financial modeling a plus
· Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
· Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus
· Providing integrated marketing analytical solutions across customers and channels to improve client decision-making
· Conceptualizing and communicating strategic solutions
· Collaborating with clients to develop clear business and measurement objectives
· Applying various quantitative methods to analyze and interpret information from multiple data sources
· Preparing analysis and tracking of marketplace, technology and consumer demographic trends both within and across multiple industries
· Developing and maintaining functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements
Qualifications
· Our senior analysts are a diverse group of highly qualified people with various backgrounds, with and without rigorous analytic experience. They bring qualities such as intellectual curiosity, determination and creativity to our client work.
· We seek highly motivated individuals with a strong record of professional achievement.
· 2+ years of business experience working in Management Consulting, Marketing, Advertising, or Interactive/Technology Consulting
· Bachelors degree in Business, Finance, Economics, Statistics, Marketing, or equivalent experience, MBA a plus
· Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI
· Experience in program measurement (online and/or offline), test design and financial modeling a plus
· Experience writing and presenting proposals or reviewing strategy projects to clients and internal senior management
· Fluency with Microsoft PowerPoint, Word, Excel: Experience with SAS, SPSS or other data manipulation tools a plus
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