Company Spotlight

Company Spotlight: Easton Associates

Paul Zhang, Managing Director of Easton Associates
Paul Zhang, Managing Director of Easton Associates

Ivy Exec recently interviewed Paul Zhang, Managing Director of Easton Associates.  Easton Associates is an international, expertise-based consulting firm specializing in product and business strategy for companies in the life sciences industries. has named Easton a Top 50 consulting firm for several years running. 

Ivy Exec: In which area of your company do you expect the most growth over the next 12 to 18 months?

Paul Zhang: Emerging markets; particularly China where we have a new office and healthcare market growth is tremendous.

Ivy: What changes and challenges do you think your company and industry will see in the next 5 years?

Paul: Our client industries, pharma and med tech, are going through structural changes where innovation is harder and pricing pressure is higher; but the bottom is already here and the upswing will occur soon.

Ivy: What attracted you to join the firm?

Paul: I was a former client of Easton Associates and really liked the people and the type of work. Still do!

Ivy: What three words best describe your culture?

Paul: Collegial, Dedicated and Smart.

Ivy: What are the two best perks that employees get at your company?

Paul: A small company culture and significant responsibility at all levels.

Ivy: Which leadership qualities best insure success at Easton?

Paul:  Understanding of the medical markets in which our clients operate is extremely helpful.

Ivy: What gets you excited about going to work each day?

Paul: Learning new things and helping clients solve real, product oriented problems.

Ivy: What little known hobby or personal interest do you enjoy?

Paul: Karaoke

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