Company Spotlight

Company Spotlight: Ipsos

Tom Madera of Ipsos, a private research think-tankIvy Exec recently interviewed Tom Madera, Director of Talent Acquisition for Ipsos. The company provides consumer research services to global clients and is the only firm of its kind that is still controlled and operated by market researchers. Ipsos studies audiences and their perceptions of various media, measuring global public opinion trends.

Ivy Exec: In which area of your company do you expect the most growth over the next 12 to 18 months?

Tom: Digital. Social media and other forms of non-traditional forms of advertising.

Ivy Exec: What changes and challenges do you think your company and industry will see in the next 5 years?

Tom: Clients will be challenged on research expenditures requiring the end result to be more focused and accurate than ever before.

Ivy: What three words best describe your culture?

Tom: Client-focused, fast-paced, quality-driven

Ivy: Which leadership qualities best insure success at Ipsos?

Tom: Entrepreneurial spirit, attention to detail, flexibility, conviction in your ideas

Ivy: What gets you excited about going to work each day?

Tom: The chance to contribute to the success of the company by identifying talent and recruiting people to come to work with us

Ivy: If you had to compare your organization to a car, what type would it be?

Tom: I’d say a high performance Mercedes – classy yet powerful and a name brand respected worldwide by those who know quality.

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