Is your LinkedIn profile working for you? It should. Optimize your LinkedIn profile to bring more visitors and provide you with potential job offers and opportunities regardless of the industry you’re in. In my case, people started contacting me out of the blue on LinkedIn because of my profile which then led to us working together. Here are the steps I took to optimize my LinkedIn profile:
5 Ways to Better Leverage Your LinkedIn Profile
- Pictures Matter – Make sure you have a professional looking profile picture. People place less trust in profiles that do not have a picture. Personally, I like to make sure that I am smiling in the picture I use because I want to come across as a friendly person you can do business with.
- Your Headline is Your Elevator Pitch – Spend time to make your headline captivating and straight to the point. Usually, it’s the first thing that people look at after the picture. Do not just put your title there. Rather, put down what sets you apart in that role.
- Utilize Keywords Properly – Tailor your profile to the industry you’re in by using relevant keywords. Use a mix of broad and very targeted keywords in your Summary and Past Jobs. Inserting those keywords will help include you as a “Result” when others use the internal LinkedIn search engine.
- Get Found Inside LinkedIn – The way the internal LinkedIn search algorithm is constructed favors people who have a lot of connections. That’s because Search Results are sorted by “Relevance” and they display your connections in this order: 1st degree connections, 2nd degree, 3rd degree, people you’re connected to through groups, and finally everyone else. As you can see, the system is stacked in favor of people with a higher number of relevant connections.
- Recommendations VS. Endorsements – A recommendation in LinkedIn allows other users to comment on your past positions. It is an analog to a formal letter of recommendation, but it’s visible to any of your connections looking at your profile. It’s good to have at least one recommendation per past employer since they are testimonials about the quality of your work. When someone gives you a recommendation you have the option to accept it before it is published on your profile. So, make sure you review it.
Endorsements are a newer feature and allow your contacts to affirm you as an expert in a given skill. They are less powerful than a written recommendation from an industry leader; however, they take only a second to do. If you have a lot Endorsements for a specific skill, anyone looking at your profile is more likely to believe you are an expert in that area.
The more you optimize your LinkedIn profile, the easier it will be to begin new business ventures and create long-lasting professional connections that may last a lifetime and offer a wide variety of perks.
Let’s face it, people are checking out your LinkedIn profile, so take steps today to ensure you’re putting your best foot forward.