7 Elements of Creativity


As a writer, I am always interested in improving my creativity.

So I was happy to catch a radio interview the other day with Michael Gelb, author of How to Think Like Leonardo daVinci. 

Considering that daVinci pretty much did everything—he was a painter, sculptor, architect, musician, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer, and, it turns out, juggler–there’s no question that he knew how to innovate.

Of course, daVinci was a genius, perhaps the uber-genius. But Gelb, a prolific author and innovation coach, believes the rest of us can use some of daVinci’s principles to improve our own creativity. After studying daVinci’s legendary mirror-image notebooks, Gelb offers seven principles of daVinci’s to increase creativity

  • Curiosity (Curiosità )–The insatiable quest for knowledge and continuous improvement
  • Think Independently (Dimostrazione) – Learning from experience
  • Sharpen Your Senses (Sensazione) – Sharpening the senses
  • Embrace Uncertainty (Sfumato) – Managing ambiguity and change
  • Balance Logic and Imagination (Arte/Scienza) – Whole-brain thinking
  • Balance Body and Mind (Corporalità) – Body-mind fitness
  • Make New Connections (Connessione) – Systems thinking

About the Author

Susan Price has been writing about careers, entrepreneurs and personal finance for more than a decade. She’s been an editor at BusinessWeek, Money, and, among others.