Advancing

Monitor Your Personal Brand

monitor brand

We all have a personal brand, and if you are looking for a job, it pays to spend some time shining it up before potential employers Google you.

There are a lot of tools out there to do so, but for most of us, developing our online image doesn’t have to be that complicated. Here are a handful of tools I find both useful–and easy to use.

Monitor the web – Set up Google Alerts in our name, and the name of your website or blog if you have one, and set them to trigger an email any time your name is mentioned online (and indexed by Google).

See how you rate –  I use a service called Klout,which combs the primary social media networks, does some magic, and comes up with a score for your social media prominence. This gives me a rough approximation off where I stack up against other people in my industry. Generally, the more active you are on social media, the higher your Klout score. Some employers, mainly in creative or marketing-oriented industries, look at these scores when hiring.

Manage your social media  – I like using HootSuite to access all my social media channels. I can view all activity on all my accounts, as well as schedule new updates at once. Best of all, its free version is very good, and all most people need.

Automate some of the mundane tasks – There is a great tool called IFTTT, which can sync with some social media networks and you create drag-and-drop commands for what you want it to do. For example, it will automatically archive the pictures you post on Facebook or Instagram in a Dropbox folder. There are so many different formulas you can create and it’s worth checking out and seeing if it’s something that might be of interest to you. Another great tool, Zapier, is more focused on businesses.

About the Author

This article was contributed by Maciej Godlewski, the CEO and Founder of Fired Up Digital, a digital marketing firm in New York City. Maciej writes on entrepreneurship and career issues facing the digital workers of tomorrow.