Value-Creating Strategic Social Media Marketing

Virtually all companies use social media, but how many effectively use it in a strategically valuable way to advance organizational goals and improve performance?

Katz faculty member and world-renowned social media expert Dr. Andrew Stephen will outline an approach companies can take when developing a successful social media strategy.

Part of the University of Pittsburgh’s Joseph M. Katz Graduate School of Business Executive MBA Webinar series, the presentation is designed to provide insights on topics of interest to executives and to give participants a preview of the quality of instruction at the EMBA Worldwide program.

Andrew Stephen is an Assistant Professor of Business Administration and Katz Fellow in Marketing at the University of Pittsburgh Joseph M. Katz Graduate School of Business. Andrew’s research focuses on understanding the causes, types, and consequences of complex social interactions in marketplaces, and how social media can be used for strategic value creation in businesses.