Executive Speaker Series

How Are New Trends In Social Media Changing the Way We Do Business?

social media disaster

New social media platforms seem to be popping up every day.

It can be difficult to distinguish a hot new trend from just another shiny object. Platforms like Snapchat, Vine, Periscope & Meerkat are slowly changing the social media landscape and will impact how business is done.

In this Master Class, Cathy Hackl will break down the latest trends so businesses and entrepreneurs can invest their time wisely, engage their internal and external stakeholders correctly and expand their brand’s reach. She will go over how businesses are using and adopting these platforms and how these are impacting the business world.

Cathy Hackl is an Emmy-nominated broadcast journalist turned public relations professional and social media strategist. Cathy is helping brands from across the globe with their Periscope (livestreaming) strategy through her consulting business, Globally Social. Cathy teaches Social Media Management at IE Business, one of Europe’s top business schools. She has spoken in the U.S., Europe and Asia Pacific on communications and social media. She’s the PR director for Periscope Summit, the first ever Periscope user-generated conference. Cathy will also start teaching as an adjunct lecturer at the University of Florida College of Journalism & Communications soon.

IE’s Executive Master in Corporate Communication – Communication + Management + Digital Strategies. This part-time program (Online + face-to-face) trains top management professionals to strengthen and update their knowledge to manage communication and the latest digital strategies in today´s international companies and institutions.


To access additional IE/ Ivy Exec Resources from past presentations, click here.

About the Author

Cathy has more than 10 years of combined experience in PR, social media & communications and working in national and local media including outlets such as CNN, FOX5, Discovery Channel and ABC News. She is experienced in social PR, media relations, internal communications, digital strategy, business-to-business, and business-to-consumer communications.