Trust me, I’ve seen that look.
The #areyouinsane? look. The #whatplanetareyoufrom? grimace. The #thischickisclearlyfromHR lament. The #anddoesnthaveaclue freak out.
A few months later, they were all in. Not because of some clever incentive program. Not because of beautiful spin. Almost entirely because they could taste the win.
If you’re struggling to gain traction on a new idea or program, you may be dealing with one of these five sources of resistance.
1. They’ve seen this movie before.
If you have to start with “This time is really different,” for goodness sake, take three steps back and be sure that is true. You can only say that once with real credibility.
2. They don’t trust you.
Ouch. This one’s a harder nut to crack, and it just might be true. Don’t continue to “sell” this until you work on the bigger issue. Check yourself first, are your motives in their best interest? Do you trust them enough to share real information (if you don’t trust them, they won’t trust you)? Are you taking time to really listen to their concerns? To you care about them as human beings? Do you you consistently do you what you say you will?
3. They don’t trust the last guy.
This one just sucks. You’re out there with the right motives, connecting and doing the right thing, but they’ve been burned before. Don’t trash the last guy, but just keep showing up consistently to and doing the right thing again and again. Yes, yes, talk about the plan, but also tell stories that reveal who you are as a leader to build deeper connection.
4. They don’t understand why this matters.
Remember you’ve had lots of time to think about this and it makes perfect sense to you. Back up a few steps and remember some of your earlier concerns. Take time to really consider how this must look from their perspective. Develop a tight communication strategy to consistently explain why this matters so much, be sure to include right brain (stories and emotions) and left brain appeals (facts, figures and evidence).
5. They don’t think it will work.
Ahh, well if you’re a regular reader, you know the best way to fix this is by breaking it down, and building confidence and competence in bursts.
Pushing harder just invites push-back. Dig deeper to understand why and gently pull them in your direction.