Disruptor or Disrupted – Which Will You Be?

Disruptor or Disrupted – Which Will You Be?

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As the pace of technology innovation relentlessly increases, the business models of existing companies are being disrupted at an ever faster rate.

With examples from Google to Uber to Tesla, we all see entire industries are transforming in just a few years by new entrants. Is your industry next? Open Innovation and Lean Startup-based processes are two key strategies that allow large companies to innovate faster and to embrace and compete with startups and other disruptive forces.

Now is the time to learn from the leaders in these fields how to go beyond the buzzwords and transform your innovation process to get breakthrough products to market with unparalleled speed and efficiency. Join Berkeley-Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator and Executive Director of the Lester Center for Entrepreneurship at UC Berkeley, Andre Marquis, for this one hour webinar. It will introduce you the latest cutting-edge principles, inspire you to rethink and reshape your business assumptions and strategies and help you adapt your organization to new threats and challenges.

Professor Chesbrough is the author of Open Innovation, Open Business Models, and Open Services Innovation, and Founder and Faculty Director of the UC Berkeley Garwood Center for Corporate Innovation.

Andre Marquis is Executive Director of the Lester Center for Entrepreneurship and the UC Berkeley Center for Executive Education Innovation Acceleration Group.

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