Whether you are desperate to find a new job or content but want to keep your options open, a robust LinkedIn profile can be your key to getting found by recruiters.
Below are four areas of your profile you should update that will increase your odds of finding others and getting found by recruiters.
A Great Headshot
A professionally taken photo is ideal. But if your budget or schedule doesn’t allow, take advantage of the photo-shopping software available on today’s smartphones.
Make sure your face can be clearly seen whether your photo is viewed on a mobile device or a larger screen.
If you are a member of the senior leadership at a well-recognized company, you probably don’t need to customize your headline and recruiters are likely banging at your door as we speak.
For the rest of us, job titles don’t always do a great job of conveying the keywords employed by recruiters to find candidates for the roles to which you aspire.
Remember — if you don’t select a headline, LinkedIn will default to the title from your current role.
Here’s an example:
DEFAULT: Sales Manager, 123 Company
CUSTOMIZED: Award-Winning Specialty Pharmaceuticals Sales + Account Management | Drives Turnarounds + Penetrates New Territories
When you enter the editing settings, do you see a circle in the top right that says “All Star?” If not, then there is more work to be done in order to make your profile as appealing as possible to others and to help your chances of ranking highly during searches.
Your profile is complete when you have something in as many sections as possible. At a minimum, include details in the Summary, Experience, and Education section but recognize that you will rank lower by leaving sections empty.
If applicable, try and include information about volunteer work, training, publications, awards, organizations, etc.
Personal Endorsements and Recommendations
There is nothing more powerful than letting the words of others speak on your behalf. I recommend at minimum three recommendations per job entry to impress.
When it comes to endorsements, ask to be endorsed for those most relevant to the roles you are targeting – and be sure to list the ones where you have received the most endorsements at the top to catch the eye.
Also read: How Employers View Your LinkedIn Profile
Bonus tips for a full-on job search
Become a Thought Leader
Take advantage of status updates to position yourself as an industry thought leader, or at least someone who follows them. Great sources from which to share articles include LinkedIn Pulse and industry publications.
Become a Blogger
On LinkedIn, you can become a blogger without the investment of a website. Whether you share 300 words or 3000 – the trick is to share insight that is related to your targeted industry or role.
Become a Joiner
There are millions of groups on LinkedIn whose members align with your career interests.
Anything you share, comment on or engage in within these groups can help increase your profile’s rank, and ensure you appear prominently in the feeds of your network.
It’s also not uncommon for recruiters to visit these groups as a way to research prospective talent.
Grow Your Network and Get Found
A complete profile along with increased LinkedIn engagement during your job search are sure to boost your odds of networking success. Happy hunting!