Using Big Data Insights to Drive Performance

Using Big Data Insights to Drive Performance

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Big data is everywhere, telling us everything. But in order to make sense of it to deliver business insights we need to know where to look and how to analyze it.

Big data analytics can help managers transform a variety of functions- from marketing to operations to finance- and drive business performance through better decision making.

In this Master Class we will explore the models, methods, and tools needed to leverage large corporate data sets to predict and enhance decision making. Participants will also be introduced to the managerial and strategic issues surrounding big data analytics including governance, ownership, privacy and security.

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