Competitive Strategy

Looking for a B2B Research Magic Bullet?

Market research

The B2B Market Research space is constantly evolving and ever-changing.  Are you wondering what others are doing, and are you keeping up-to-date on the latest methodologies and research methods?

Our panel discussion will bring together the perspectives of three respected market researchers to address key challenges, share lessons learned, and answer any questions to help guide you on this impossible maze that is B2B Market Research.

What You Will Learn:

  • How technology is reshaping research study design
  • Recruitment best practices in an evolving B2B world
  • Navigating tips and tricks for more successful engagement with decision makers.


Rick Weitzer, Principal @ Prell Organization


Brianna Sylver, Founder and President @ Sylver Consulting

Nina Mueller, Executive Vice President @ Rabin Research Company

Alex Baranpuria, Vice President & General Manager @ Ivy Exec

Rick Weitzer has been conducting qualitative research for 30 years, specializing in healthcare, business-to-business and financial services.  He received an M.S. in Urban Affairs from Cleveland State University and a B.A. in psychology from Case Western Reserve University.  He is the principal of the Prell Organization, a marketing research firm that uses qualitative and quantitative research methodologies to help its clients see their brands more clearly.  He has been a member of QRCA for 20+ years and was the recipient of its President’s Award in 2015.

Brianna Sylver is the founder and president of Sylver Consulting, an international innovation research and strategy firm operating at the intersection of Market Research, UX/Design, and Strategy. Brianna has gained recognition for her contributions to the fields of innovation, UX and consumer insights by the Product Development & Management Association, HSM Management (Brazil) and the QRCA.

Nina Mueller is the EVP of Rabin Research Company, a full-service marketing research company, has been providing customized qualitative and quantitative research for over 50 years. Nina has been providing high quality and insightful research for over 32 years and is Professional Research Certified as a Provider of Primary Quantitative Research in the Expert Category by the Marketing Research Association. She is well-versed in both B2C and B2B research.

Alex Baranpuria is a founding member, Vice President, and General Manager of Ivy Exec, an elite, private online business community of 915,000+ global business leaders. Ivy Exec focuses on B2B Market Research, and partners with market research firms looking to reach C-suite and other high management level demographics.  Alex is responsible for the formulation and oversight of Ivy Exec’s business development & enterprise services



About the Author

Ivy Exec is the premier resource for professionals seeking career advancement. Whether you are on the job, or looking for your next one - Ivy Exec has the tools you need.