Five Behaviors That Determine Your Personal Brand

behaviors determine your personal brand

Personal branding –  or the practice of marketing your career, skills, and personality like a company brand – is considered by many as one of the most important strategies for today’s modern professional.

However, most of the advice offered focuses on the long-term aspects of the process and fails to identify concrete everyday behaviors that influence the perception of those around you.

In this webinar, Dan Couladis, Associate Director, MBA Career Curricula and Communications for The McDonough School of Business at Georgetown University, will discuss how you can develop specific behaviors that will strengthen your personal brand by focusing on five important factors – Competence, Connection, Courage, Character, and Credibility.  Join us to learn how you can use these five elements as a benchmark to activate the key behaviors that will ultimately lead to success in all aspects of your career – from conquering the job search to succeeding in your current workplace and personal life.

As associate director, Daniel designs and executes a set of comprehensive and effective career curricula to ensure that MBA students are employer-ready in the competitive global recruiting environment. He also drives and strategically advances the mission of the MBA Career Center by developing communication strategies to impact a diverse set of internal and external audiences. Prior to Georgetown, Daniel was an executive coach in the areas of leadership, communication, and presentation. He’s partnered with senior leaders across the Fortune 500 including Bank of America Merrill Lynch, McDonald’s, Estee Lauder, Kimberly-Clark, Prudential, and Insight. Daniel received an MBA from the Whitman School of Management at Syracuse University and a B.A. in (CLEG) communications, law, economics, and government from American University.

About the Author

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