Sales and Marketing

Effective Advertising: Art or Science?

Effective Advertising

Effective advertising connects a company’s product or service with the appropriate target audience.

What are the key elements and characteristics of messaging strategies that produce results?

In his one-hour webinar, University of Pittsburgh Katz Business School faculty member Bob Gilbert will discuss the aspects of advertising that are part art, part science. These tactics are useful for leaders in a variety of roles.

About the Presenter:

Bob Gilbert is a Clinical Associate Professor of Marketing. He is a leading expert in the areas of marketing, and advertising and promotions, and has consulted with firms across a number of industries both domestically and internationally. He previously worked for 15 years in the telecommunications industry, and held high-level roles in sales, sales management, strategic planning, competitive analysis, and advertising and promotions.

About the Author

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