Business Strategy

Leading the Way to Sustainability

leading sustainability

What are the conversations concerning sustainability in corporate boardrooms?

What are the frameworks and skills required by business leaders of today and tomorrow as they tackle the seemingly conflicting pressures of profits and responsibility to society and the environment?

In this webinar, Professor of Marketing at China Europe International Business School – Lydia Price – discusses the skills and roadmaps required to lead the way in sustainability, as well as the changes that are now driving China and other industrialized economies to place sustainable innovation at the center of their development plans.

Professor Price has more than 20 years’ experience teaching Chinese executives and MBA students.  Her current teaching and research interests lie in the area of cultivating sustainable business practices, and greening markets. Prior to joining CEIBS, Professor Price was on the faculties of Hong Kong University of Science and Technology, and INSEAD, France.

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