‘Resource-Based Theory’ Case Study: The Verona Luxury Group

‘Resource-Based Theory’ Case Study: The Verona Luxury Group

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Most managers recognize that having relevant organizational capabilities are essential in creating a sustainable competitive advantage.

However, many managers struggle to understand a capability, its antecedents, and the attributes which make it a source of the competitive advantage.

Fortunately, there is a school of thought in contemporary strategic management called Resource-Based Theory ( RBT), that arms managers with a nuanced understanding of organizational capabilities and their effects on competitive advantage.

This interactive Class will give you an actionable primer on the most important concepts and findings of this theory.


Meet The Tulane University Executive MBA in Houston


In addition to our discussion, we will apply our newly acquired knowledge to a mini-case. We will consider the plight of a luxury goods manufacturer called Verona Luxury Group, which found itself mired in all-pervasive problems in finance, management, marketing, and operations. Using your understanding of the core RBT concepts, you will make recommendations to the company’s top management about how to turn their fortunes around.

Alex Sleptsov is the Assistant Dean of Executive Education at the A. B. Freeman School of Business. He has more than 14 years of experience teaching a wide variety of business courses at the undergraduate, graduate and Executive MBA levels; at Tulane University, University of Michigan, University of Illinois in Urbana-Champaign, State University – Higher School of Economics (Moscow, Russia), ICESI (Cali, Colombia), Universidad de Chile (Santiago, Chile), Universidad Francisco Marroquín (Guatemala City, Guatemala) and others. Alex has taught classes on strategy formulation and implementation, corporate strategy, mergers and acquisitions, multinational management, entrepreneurship, international strategic alliances, technology strategy and supply chain management.

Alex received his Ph.D. in Corporate Strategy from the University of Michigan (2004); Master of Science in Low Temperature Physics from the Moscow Power Engineering Institute (1989); and MBA from the University of Northern Iowa (1998).

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