Decision Making

Case Study: PRADA’s Hong Kong IPO

Having already seen four previous attempts at an IPO thwarted by the post 9/11 market gloom and the 2008 global financial crisis, PRADA, the Italian family-owned luxury goods and fashion powerhouse and its leaders were acutely aware that floating company shares on a stock exchange would be a transformational event.

Why was PRADA intent on going public? And why do so on the Hong Kong Stock Exchange? What steps would it have to take in the few months until the IPO? What price might it expect its shares to sell for?

In this webinar, Denis Gromb, the Antin I.P. Chair Professor of Finance at HEC Paris discusses his award winning “Prada’s Hong Kong IPO” case study and how to:

• Understand the different possible rationales for an IPO
• Learn about the main aspect of the IPO process
• Go through the methods for valuing a company at the IPO stage

Denis Gromb is the Antin I.P. Chair Professor of Finance at HEC Paris. He graduated from Ecole Polytechnique, where he also obtained a Ph.D. in Economics. His main research interests include corporate finance, corporate governance, banking, the economics of organizations and financial markets dysfunctions. His articles have been published in leading academic journals in Economics and Finance.


About the Author

HEC Paris specializes in education and research in management sciences. As a leading academic institution in Europe and worldwide, HEC Paris offers a complete and unique range of education programs for students and executive education programs for leaders.