Get Paid to Share Your Expertise
Help shape the future of business through market research studies.
See Research StudiesPartnering holds the promise of all things good, so why do business relationships and alliances fail so often?
In this webinar, Emory University Professor Sandy Jap will explore the dark side of partnering relationships: why non-competitive partnering “friends” can become “enemies” over time. Professor Jap will explore:
- Case studies from Samsung/Google, Martha Stewart/Macy’s, and Best Buy/Apple
- Specific recommendations for avoiding partnership challenges
- How to revitalize weakening partnerships, and
- Recognizing when a partnership can’t be saved
Sandy Jap, PhD, is the Sarah Beth Brown Professor of Marketing at Emory University’s Goizueta Business School. Her research centers on the development of organizational relationships, go-to-market strategies, and e-procurement. She has won numerous awards for her impact on the field of marketing and her work has received significant attention from the academic community and the marketplace, including The Wall Street Journal, CFO Magazine, and Harvard Business Review. She is the author of “Partnering with the Frenemy” and “A Field Guide to Channel Management,” both of which are go-to-market books for executives.
Emory University, Goizueta Business School
Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with top-ranked undergraduate and graduate degree programs, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company.