Business Strategy

Let the Numbers Tell Your Story: Transforming Analytics into Insights

Let the Numbers Tell Your Story: Transforming Analytics into Insights

With the vast amounts of data surrounding and impacting business today, effective insight-gathering and communication have never been more important.

Managers need to understand the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space.

In this session, learn how you can get your story across using data. Hear about analytics techniques, and become a better presenter by transforming data into insights and impactful visuals.

About the Presenter

Kevin Hartman, Adjunct Faculty at the University of Illinois Urbana Champaign, is a devoted and artistic practitioner of data. He believes data must do more than supply insights that motivate creative thought. Preferably, data must express insights in ways that are just as creative as the ideas they inspire. 

As Head Of Analytics for Google’s Consumer, Government & Entertainment sector, Kevin, and his team partner with significant advertisers, creative agencies, and media companies to develop digital solutions that build businesses and brands. His approach mixes science and art to deliver inventive, fact-based strategies that reduce uncertainty and increase effectiveness in the marketing and advertising programs they create. 

About the Author

The University of Illinois at Urbana-Champaign community of students, scholars, and alumni is changing the world. With our land-grant heritage as a foundation, we pioneer innovative research that tackles global problems and expands the human experience. Our transformative learning experiences, in and out of the classroom, are designed to produce alumni who desire to make a significant, societal impact.