According to conventional financial theory, the world and its participants are, for the most part, rational “wealth maximizers”.
However, there are many instances where emotion and psychology influence our decisions, causing us to behave in unpredictable or irrational ways.
Watch this webinar, led by Santiago Churruca Medina, Professor at IE Business School, where he explores Behavioural Finance as a relatively new field. He will also elaborate how it seeks to combine behavioural and cognitive psychological theory with conventional economics and finance to provide explanations for why people make irrational financial decisions.
Santiago has about 30 years of experience in investment banking and an expert in asset allocation. He has set up several management units related to wealth management. In the past, he´s been the Deputy CEO of Banco Alcalá, Head of Global Investment Solutions at Deutsche Bank Private Wealth Management, and the member of the board at Iberagentes Gestion Colectiva Sgiic.
Santiago is a certified CFA and has completed his bachelors at Universidad Complutense de Madrid.