As Adam Royalty, designer-in-residence at Columbia Business School and the founder of the Columbia Entrepreneurship Design Studio explains, design thinking is a “way to understand people, reframe problems in creative ways and generate solutions” and a useful tool to put customers at the center of innovation.
Adam Royalty is the designer-in-residence at Columbia Business School and the founder of the Columbia Entrepreneurship Design Studio. He is the faculty director of the Design Thinking program at Columbia Business School Executive Education
Read the original piece on Columbia Business School’s Ideas and Insights blog.
Ivy Exec is proud to announce its partnership with Columbia Business School, to bring an insightful collection of thought leadership pieces for the modern-thinking strategist in finance, leadership and more to its platform.