The Real Business of Engineering

Learn how engineering is fueled by innovation as well as the power of SMU’s MS in engineering entrepreneurship.


Watch this master class led by Duncan MacFarlane, associate dean for Engineering Entrepreneurship at Southern Methodist University and gain valuable insights on how to:

  • Become a product champion and bring new technology to market and how to communicate its value as a product owner or manager
  • Discover how to start an engineering company and learn how to navigate the technical and business complexities of bringing a product to market
  • Learn, design and build connections
  • Connect with faculty, entrepreneurs and C-suite mentors who will offer guidance as you gain the important skills needed to start and to lead new technology ventures


About Presenter:

Duncan MacFarlane is Bobby B. Lyle Centennial Chair in Engineering Entrepreneurship at Southern Methodist University. He has written more than 100 technical papers or patents in the general area of photonic systems and components. Duncan received his BSEE and MSEE from Brown University, his Ph.D. from Portland State University and his MBA from SMU. He has worked at Schafer Associates, Texas Instruments and at JDS Uniphase, and helped start Celion Networks, a telecommunications system start-up backed by Sequoia.

He is a co-Founder of MRRA, a company dedicated to improving medical imaging through supporting instrumentation. He teaches graduate and undergraduate courses in Electromagnetics, Microwave Engineering, Optics, Probability and Statistics, Signals and Systems, Communication Systems and Electronics. Duncan is a registered professional engineer in the state of Texas and a Fellow of the Optical Society of America.

About the Author

A nationally ranked comprehensive research university with seven degree-granting schools, SMU is a distinguished center for teaching and research located near the heart of Dallas. SMU's nearly 12,000 students benefit from small classes, research opportunities, leadership development, international study and innovative programs.