About the Author

Business education has been an integral part of Emory University’s identity since 1919. That kind of longevity and significance does not come without a culture built on success and service. Emory University’s Goizueta Business School offers a unique, community-oriented environment paired with the academic prestige and rigor of a major research institution. Goizueta develops business leaders of today and tomorrow with top-ranked undergraduate and graduate degree programs, and a portfolio of non-degree Emory Executive Education courses. Together, the Goizueta community strives to solve the world’s most pressing business problems. The school is named for the late Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company.

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The Key to Cultivating Innovation in Your Business

If necessity is the mother of invention, then ambition is the father of innovation. According to a McKinsey survey on global innovation, 84% of executives agree that innovation is important to any growth strategy. However, while there is a clear connection between successful business strategies and successful innovation strategies, only 6% of executives areactually satisfied with innovation performance at their company, according … Continued