About the Author

Paul Dughi has been in executive management positions in the media industry for the past 25 years. At age 55, he earned his MBA in Business Administration while working full-time as President of a multi-station TV group. He is the author of two books on Marketing and Management.

Set your KPI

You Meant Well, But These KPIs Are Doing More Harm Than Good

There’s an old legend in Russia that goes like this: The government created performance targets for a state-owned nail factory and started measuring the production by weight. The factory changed its process to create fewer — but heavier — nails. As that wasn’t the intention, the KPI was changed to measure the number of nails … Continued