Grounded in Research, Ground-Breaking in Execution.

Presented by Columbia Business School + Ivy Exec

Ivy Exec is proud to announce its partnership with Columbia Business School, bringing an insightful collection of thought leadership pieces for the modern-thinking strategist to its platform.

growth mindset

Are We Overestimating the Value of Data?

According to a 2017 United Nations report, the collection of data accounts for more than 100 million of the world’s jobs and 6.5 percent of global GDP. Over time those numbers will continue to grow. As technology improves, so the thinking goes, firms will be able to harvest data with greater efficiency, potentially increasing the … Continued

stocks on computer

Why Confidence in the Economy Matters During a Pandemic

The cost of COVID-19 is as yet unmeasurable, but it is creating seismic disruptions that will be felt for a long time to come. First, and foremost, is the loss of lives. But there are also two components to the economic costs that should be addressed. One component is the direct cost: sweeping business closures … Continued

businessman jet setting

Reversing the Brain Drain

To an outside observer, highly skilled workers and entrepreneurs who globetrot between the United States and their home countries may appear enviable. “Why wouldn’t someone who can straddle two cultures, who is familiar with both the local context of his home country but also brings new skills, resources, and networks acquired abroad be better off … Continued

office branding project

Brand as a Value Prediction Tool

How much is an organization’s brand worth? The question of how to value intangible assets, such as IP and brand equity, is certainly a pressing issue with no definitive answer as of yet.  However, Natalie Mizik, a professor at Columbia Business School, and her colleague Robert Jacobson, recently found evidence that incorporating brand equity into a financial … Continued

startup

Why Strategy is Everyone’s Job

“The purpose of an organization is to get ordinary people to do extraordinary things,” management guru Peter Drucker once wrote. But that’s only part of the story. For these “extraordinary things” to enhance the organization’s competitive effectiveness they must directly support the organization’s strategic goals. If a strategy exists only at the top of an … Continued

professional network

Networking for a Job? Try This Instead.

With 70 to 80 percent of jobs being filled either internally or through referrals, according to NPR, professional networking — along with death and taxes — has become one of life’s most dreaded inevitabilities. For many of us, just the idea of spending an evening glad-handing a crowded room of strangers is enough to awaken long-since-suppressed … Continued

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