What Makes Popular Culture Popular? Listen to This Podcast on What Makes an Idea Go Viral
“There’s a trade-off between being similar and being different,” says the assistant professor, Michael Mauskapf, whose research reveals how pop hits find a “sweet spot” for optimal distinctiveness. What makes an idea go viral, a song become a hit, or a startup turn into a stock-listed powerhouse? It often happens, according to Assistant Professor Michael Mauskapf, … Continued