“There’s a trade-off between being similar and being different,” says the assistant professor, Michael Mauskapf, whose research reveals how pop hits find a “sweet spot” for optimal distinctiveness. What makes an idea go viral, a song become a hit, or a startup turn into a stock-listed powerhouse? It often happens, according to Assistant Professor Michael Mauskapf, … Continued
If you assume that the world’s most famous artists, actors, and influencers are simply the most creative in their field, think again. There’s another factor at work. In “Fame as an Illusion of Creativity: Evidence from the Pioneers of Abstract Art,” Paul Ingram, Chazen Senior Scholar at Columbia Business School, and Mitali Banerjee, Assistant Professor at HEC Paris, examine … Continued
Your core values can cue your best self, says Kravis Professor of Business Paul Ingram.
The two most popular New Year’s resolutions for 2019 are to exercise more and eat better, according to a recent survey. If past results hold true, only about 8 percent of people will meet their goals. To aid you in achieving your resolutions for 2019, consider these healthy living tips from faculty across the Business School. … Continued
In many firms, there is an apparent disconnect between informal values and norms and formal practices and policies, says the Kester and Byrnes Professor of Accounting and Auditing.
Networking can often seem both daunting and aimless. You enter a room filled with people, knowing that most will not know anyone there, and yet everyone appears to be having earnest or entertaining conversations. You wonder what on earth they all have to say to each other. The truth is probably that most of them … Continued
Joel Brockner, the Phillip Hettleman Professor of Business, highlights five ways that organizations can effectively make change happen.