What Makes Popular Culture Popular? Listen to This Podcast on What Makes an Idea Go Viral

“There’s a trade-off between being similar and being different,” says the assistant professor, Michael Mauskapf, whose research reveals how pop hits find a “sweet spot” for optimal distinctiveness. What makes an idea go viral, a song become a hit, or a startup turn into a stock-listed powerhouse? It often happens, according to Assistant Professor Michael Mauskapf, … Continued

How to Create Long-Lasting Fame: Your Personal and Professional Networks Matter

If you assume that the world’s most famous artists, actors, and influencers are simply the most creative in their field, think again. There’s another factor at work. In “Fame as an Illusion of Creativity: Evidence from the Pioneers of Abstract Art,” Paul Ingram, Chazen Senior Scholar at Columbia Business School, and Mitali Banerjee, Assistant Professor at HEC Paris, examine … Continued

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