Creating a culture of open communication can be one of the best ways to inspire excellent performance, improve employee morale, and foster a warmer corporate culture.
David Rogers answers the question we’ve all been thinking: Why do we suffer such terrible verbiage in business?
Successfully creating buzz around products is an art that few companies are able to consistently master. Generating buzz is tough to achieve because it spreads mainly by word of mouth and can’t be created by advertising dollars. Recent examples of great buzz generation include the much anticipated Fox show “X Factor” debut, Amazon’s release of the “Kindle Fire” and Boeing’s Dreamliner aircraft that was just delivered to its first customer in Japan.
David Rogers shares his take on the idea of influencing customer networks.
In this Vanity Fair video, Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
Vikram S. Pandit Professor of Business Adam Galinsky finds surprising benefits from living abroad.
On May 30, Philip James ’05 wrote an e-mail to his team at Lot18, the wine e-commerce site he founded in 2010 that has since raised more than $44 million from investors. “Starting in June, I’ll be riding my motorcycle around the world in order to raise money for Wine to Water, a charity that … Continued