Successfully creating buzz around products is an art that few companies are able to consistently master. Generating buzz is tough to achieve because it spreads mainly by word of mouth and can’t be created by advertising dollars. Recent examples of great buzz generation include the much anticipated Fox show “X Factor” debut, Amazon’s release of the “Kindle Fire” and Boeing’s Dreamliner aircraft that was just delivered to its first customer in Japan.
David Rogers shares his take on the idea of influencing customer networks.
In this Vanity Fair video, Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
Vikram S. Pandit Professor of Business Adam Galinsky finds surprising benefits from living abroad.
On May 30, Philip James ’05 wrote an e-mail to his team at Lot18, the wine e-commerce site he founded in 2010 that has since raised more than $44 million from investors. “Starting in June, I’ll be riding my motorcycle around the world in order to raise money for Wine to Water, a charity that … Continued
The act of writing a letter to yourself 20 years in the future is shown to enhance commitment to exercise more. The simple act of penning a note to your future-self will increase your likelihood of exercising and push you to workout longer, according to a new study from Columbia Business School’s Michael Slepian.
Advice from professors Malia Mason and William Duggan on making the most of mind-wandering during summer vacation.