leadership organizational success

Why Do We Organize?

Hear from Professor Grant Ackerman, faculty at Columbia Business School Executive Education, on why strong leadership is essential for an organization’s success.

cfo

The New CFO

Although the role of the CFO had already begun to change following the passage of Sarbanes-Oxley in 2002, the financial crisis accelerated that process, and CFOs now do jobs radically different from those they did a decade ago.

network people

To Maximize Returns, Target the Network

According to a recent study by Eva Ascarza and Oded Netzer of Columbia Business School, peripheral contacts of targeted customers adjust their behavior in response to marketing promotions as well — a “social multiplier effect” offering companies way more bang for their marketing buck.