network people

To Maximize Returns, Target the Network

According to a recent study by Eva Ascarza and Oded Netzer of Columbia Business School, peripheral contacts of targeted customers adjust their behavior in response to marketing promotions as well — a “social multiplier effect” offering companies way more bang for their marketing buck.

leadership running

Six Things Running Taught Me About Leading

A life-long runner, associate professor Malia Mason reflects on what the sport taught her about leadership. I’ve been running my entire adult life. From cross-country, to marathons, to long-distance trail runs, I’ve logged hundreds of miles over the years. For a challenge I take on mostly on my own, I’ve been surprised by just how … Continued