According to a recent study by Eva Ascarza and Oded Netzer of Columbia Business School, peripheral contacts of targeted customers adjust their behavior in response to marketing promotions as well — a “social multiplier effect” offering companies way more bang for their marketing buck.
Without a pecking order, conflict and chaos emerge in teams. Learn exactly why the misalignment of teams can lead to a decrease in group results.
Highly trained women in the US workforce earn a fraction of what their male peers do.
Olympic fencer Keeth Smart ’10 talks about his transition from professional athlete to fitness technology entrepreneur.
An unlikely alliance is growing between the right and the left, Silicon Valley and the Rust Belt, in support of an unusual policy — universal basic income, a free check for every American man, woman, and child.
In an election season where the candidates can’t seem to agree on anything, opposition to free trade has become a rare point of commonality.
A life-long runner, associate professor Malia Mason reflects on what the sport taught her about leadership. I’ve been running my entire adult life. From cross-country, to marathons, to long-distance trail runs, I’ve logged hundreds of miles over the years. For a challenge I take on mostly on my own, I’ve been surprised by just how … Continued
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