The Buzz of Anticipation: How Creating Buzz Around a Product Makes Companies More Successful

The Buzz of Anticipation: How Creating Buzz Around a Product Makes Companies More Successful

Successfully creating buzz around products is an art that few companies are able to consistently master. Generating buzz is tough to achieve because it spreads mainly by word of mouth and can’t be created by advertising dollars. Recent examples of great buzz generation include the much anticipated Fox show “X Factor” debut, Amazon’s release of the “Kindle Fire” and Boeing’s Dreamliner aircraft that was just delivered to its first customer in Japan.

Want to Exercise More? Write Yourself a Letter

Want to Exercise More? Write Yourself a Letter

The act of writing a letter to yourself 20 years in the future is shown to enhance commitment to exercise more. The simple act of penning a note to your future-self will increase your likelihood of exercising and push you to workout longer, according to a new study from Columbia Business School’s Michael Slepian.

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