According to recent figures, 40 to 90 percent of new products fail to show just how difficult it is to convince consumers to buy products that are new to the market. The reason for this high rate of failure relates to the barriers to adoption that prevent consumers from trying out new products. In many … Continued
Carly Rae Jepsen’s 2012 earworm “Call Me Maybe,” Nelly’s 2002 anthem “Hot In Herre,” and Luis Fonsi’s 2017 hit “Despacito” all have at least two things in common: They were each the official song of summer in their respective years, and they were all, statistically speaking, “average.” Humans are attracted to averages, and this so-called … Continued
Giving feedback can be one of the most effective ways to help employees and build a productive team. In addition to helping people improve their performance, well-delivered feedback can be a gift of powerful insights that can help an employee grow. Yet how to provide feedback—along with when and how often—is a subject of much … Continued
The company was valued at $10 billion. Its founder was heralded as a visionary. Its influential board of directors included the renowned economist George Shultz, who previously led the US departments of Labor, State, and Treasury as well as the Office of Management and Budget. Shultz so believed in Theranos that he even recommended his … Continued
As millennials become business managers, they’re fueling a shift toward untraditional management methods aimed at spurring innovation, says Todd Jick, a senior lecturer in the discipline of business. When Yonatan Bursztyn founded the backpack brand Totto in 1987 in Bogota, Colombia, there was seemingly only one way to organize the company: in the hierarchical, top-down … Continued
We often assume that the only ways to support the causes we care about are to volunteer our time or donate our money. But Jane Mosbacher Morris ’12 has another method: conscious consumerism. In her new book, Buy the Change You Want to See, Morris offers actionable steps that everyday people can take to realize their … Continued
Employees may work less if they suspect a selfish motivation behind corporate social responsibility initiatives, says Professor Stephan Meier. Your company’s corporate social responsibility initiatives may be backfiring. Of the largest 250 companies in the world, more than 90 percent publish annual CSR reports full of glossy photos and flowery messaging around strengthening communities and minimizing environmental … Continued
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