Co-Creation: The Lego Story

Have you ever wondered how you could transform your organizations towards a more open business model, benefitting from the creativity and effectiveness of co-creation?


View this Masterclass led by Martin Kornberger, Professor of Management Innovation at emlyon business school, as he tells the story about a toy manufacturer LEGO and how they moved towards an open model of value co-creation. Explore LEGO’s ecosystems and how its passionate users develop new ideas, experiences, themes and applications.




About the Author

EMLYON is an International Business School devoted to lifelong learning for entrepreneurial and international management. EMLYON proposes specialised masters, international MBA, MSC in management, a European master in management, entrepreneurship programs and a MSC in Luxury Management and Marketing.