About the Author

HEC Paris specializes in education and research in management sciences. As a leading academic institution in Europe and worldwide, HEC Paris offers a complete and unique range of education programs for students and executive education programs for leaders.

Case Study: PRADA’s Hong Kong IPO

Having already seen four previous attempts at an IPO thwarted by the post 9/11 market gloom and the 2008 global financial crisis, PRADA, the Italian family-owned luxury goods and fashion powerhouse and its leaders were acutely aware that floating company shares on a stock exchange would be a transformational event. Why was PRADA intent on … Continued

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