Case Study: PRADA’s Hong Kong IPO

Having already seen four previous attempts at an IPO thwarted by the post 9/11 market gloom and the 2008 global financial crisis, PRADA, the Italian family-owned luxury goods and fashion powerhouse and its leaders were acutely aware that floating company shares on a stock exchange would be a transformational event. Why was PRADA intent on … Continued

1 2 3 4 79