Grounded in Research, Ground-Breaking in Execution.

Presented by Columbia Business School + Ivy Exec

Ivy Exec is proud to announce its partnership with Columbia Business School, bringing an insightful collection of thought leadership pieces for the modern-thinking strategist to its platform.

What’s in a Name? Research Reveals Correlations with Personality Traits

What’s in a Name? Research Reveals Correlations with Personality Traits

Take note, parents-to-be: Research from Professor Jacob Goldenberg at Columbia Business School shows that what you name your children could influence how they look.

The Buzz of Anticipation: How Creating Buzz Around a Product Makes Companies More Successful

The Buzz of Anticipation: How Creating Buzz Around a Product Makes Companies More Successful

Successfully creating buzz around products is an art that few companies are able to consistently master. Generating buzz is tough to achieve because it spreads mainly by word of mouth and can’t be created by advertising dollars. Recent examples of great buzz generation include the much anticipated Fox show “X Factor” debut, Amazon’s release of the “Kindle Fire” and Boeing’s Dreamliner aircraft that was just delivered to its first customer in Japan.

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