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Account Director

New York, NY, USA | Publicis Health

  • Industry:
    Pharmaceutical / Biotech
  • Position Type:
  • Functions:
    Business Development
    General Management
  • Experience:
    7-10 years
Job Description:
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Agency Operations


Drives the process and details, and leads tactical plans. Forecasts budgets.

Finances: Develops and administers clients’ budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. Raises client awareness as to when changes in client direction affect estimates. Thorough knowledge of contract and its implications.

Sound decision making regarding hours dedicated to jobs, what to prioritize. Thorough knowledge of all basic financial tools necessary to account management

Trouble shoot: Solution oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts and influence management decisions

Team Leadership: Takes on wider, formal and informal leadership responsibilities within the agency

Management: team leader, provides clear and fair direction & feedback to junior account staff 


Knowledge


Deep, expert understanding of the audience and at least two channels. Basic knowledge of at least one other category, and another audience

Continuously learning technology

Demonstrates and applies extensive and expert knowledge of assigned brands

Successfully serves as point of authority and/or source of advice for therapeutic area

Ensures team adherence to agency process. Identifies issues and leads problem resolution 


Strategy


Vision: Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details

Planning: High-level analysis of category, research, competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development.

Demonstrates passion for the brand 


Tactics and Execution


Develops marketing/ brand platform briefs. Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.

Production: Supervises and effectively manages the production of client-approved marketing tools

Creative: Collaborates on creative brief development

Assumes responsibility for the writing and preparation of marketing communications plans and proposals

Communication: communicate key Client issues/ initiatives to team accurately and in timely manner

Demonstrates the ability to think creatively and strategically

PHCG Offerings: Basic knowledge of PHCG businesses, offerings, and tools 


Client Relationship


Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offering added value.

Relationship: Frequent, positive client contact with key clients

Brand Champion: Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments

Agency Champion: Understands, communicates and advocates the agency POV (point-of-view).

Presentations: Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written reports are delivered accurately and quickly. Presents complex data or messages in clear, succinct, compelling manner to clients

Lead role in ensuring timely, accurate client documentation & correspondence


Qualifications


Exhibits Integrity and Trust

Exhibits Self Development

Bachelors degree

MBA, Masters in Marketing or related discipline preferred

Experience in healthcare communications environment preferred

7+ years experience

Additional Information

All your information will be kept confidential according to EEO guidelines.


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