New York, NY, USA | Publicis Health
Industry:Pharmaceutical / Biotech
Job Description:94 people have viewed this job
Drives the process and details, and leads tactical plans. Forecasts budgets.
Finances: Develops and administers clients’ budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. Raises client awareness as to when changes in client direction affect estimates. Thorough knowledge of contract and its implications.
Sound decision making regarding hours dedicated to jobs, what to prioritize. Thorough knowledge of all basic financial tools necessary to account management
Trouble shoot: Solution oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts and influence management decisions
Team Leadership: Takes on wider, formal and informal leadership responsibilities within the agency
Management: team leader, provides clear and fair direction & feedback to junior account staff
Deep, expert understanding of the audience and at least two channels. Basic knowledge of at least one other category, and another audience
Continuously learning technology
Demonstrates and applies extensive and expert knowledge of assigned brands
Successfully serves as point of authority and/or source of advice for therapeutic area
Ensures team adherence to agency process. Identifies issues and leads problem resolution
Vision: Develops communication objectives & strategies (e.g. marketing/ brand platform briefs). Has the ability to see the big picture and identify the key/broad issues while still driving the process and details
Planning: High-level analysis of category, research, competitive data. Analyzes and extracts findings/issues from all available marketing data. Active in strategic development.
Demonstrates passion for the brand
Tactics and Execution
Develops marketing/ brand platform briefs. Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.
Production: Supervises and effectively manages the production of client-approved marketing tools
Creative: Collaborates on creative brief development
Assumes responsibility for the writing and preparation of marketing communications plans and proposals
Communication: communicate key Client issues/ initiatives to team accurately and in timely manner
Demonstrates the ability to think creatively and strategically
PHCG Offerings: Basic knowledge of PHCG businesses, offerings, and tools
Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offering added value.
Relationship: Frequent, positive client contact with key clients
Brand Champion: Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments
Agency Champion: Understands, communicates and advocates the agency POV (point-of-view).
Presentations: Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written reports are delivered accurately and quickly. Presents complex data or messages in clear, succinct, compelling manner to clients
Lead role in ensuring timely, accurate client documentation & correspondence
Exhibits Integrity and Trust
Exhibits Self Development
MBA, Masters in Marketing or related discipline preferred
Experience in healthcare communications environment preferred
7+ years experience
All your information will be kept confidential according to EEO guidelines.
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