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Account Director

Toronto, Canada | Leading Advertising/PR/Marketing/Events Company

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
  • Functions:
    Marketing
  • Experience:
Job Description:
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This position supports the account team in the development and execution of projects for clients. This would involve strategic client account, brand and relationship management, developing and recommending life cycle strategies and tactics, executing and evaluating account activities, and identifying and developing new business opportunities. This is a great opportunity to join a dynamic and growing advertising & communications company that spans Strategic/Marketing Planning, Project Planning & Management and Creative Development & Evaluation.

Responsibilities

Key Accountabilities:

Directs, assists and participates in the development of strategic plans, marketing plans, business reviews, business building programs, positioning documents and creative and business support materials. Seeks out and participates in pitch opportunities as appropriate.

Becomes intimately involved with client businesses, proactively seeking out and developing new business opportunities within current base and potential prospects. Continually evaluates client and JSAI business activity, recommending appropriate changes to meet volume/profit objectives, identifying key business opportunities & issues, as well as recommending appropriate game plans for action by core team. Emphasis is on budgets/business plans and forecasting to meet JSAI deliverables, and balancing requirements with clients’ needs. Negotiates work plans and appropriate fees with clients, and engages in broad budget discussions. Focused on out of the box thinking for customer excellence and “grip”/retention.

Develops strategic brand plans (2- 3 years+ out) with client, incorporating the total positioning, research recommendations, Direct to Customer market expansion plans, and advocacy requirements. Directs the execution of account plans and activities including communicating plan details to clients and appropriate suppliers within timelines and established budgets.

Monitors and oversees the performance of key projects and programs. Is the ultimate “go to” person on account matters, and through regular team meetings ensures that all aspects of work is completed to the highest standards. Manages processes through internal teams and provides clients and suppliers with quality recommendations and well thought out briefing documents. Ensures that billing levels are achieved and that client mandates are successfully carried out. Directs appropriate internal and external resources to address/act upon specific issues and opportunities.

Manages direct reports, sometimes across one or more account teams,including recruiting staff; defining roles and responsibilities; managing staff priorities; managing performance (establishing goals, measuring progress and providing feedback), and participating in the termination of staff, as appropriate.Leads by example and models appropriate behaviours expected of staff.

Creates and builds a culture that reinforces high levels of client service, efficiency, participation, commitment and team spirit.Provides leadership to teams by setting a professional example and demonstrating a high level of work ethic. Offers consistent coaching and mentoring of more junior staff both on own and other company teams.

Participates and takes a leadership role in the development of appropriate JSAI policies and processes, company initiatives and other infrastructure required to support the company’s growth. Seeks out opportunities to champion certain projects, which provides both an opportunity for personal development and growth but also demonstrates a commitment to the long term viability of the organization.

Job Requirements

Graduate of a relevant post secondary degree or certificate program

Strong working knowledge of the industry gained through 8+ years in Marketing Agency or Pharmaceutical Industry

Strategic thinker able to successfully implement detailed plans

Creative problem solver, able to react quickly and multi task; flexible, able to turn on a dime

Able to negotiate successfully and sell ideas and concepts

Excellent oral, written communication and editing (punctuation, grammar, spelling), and presentation skills

Able to effectively manage teams of professionals (5 or more); proven coaching and mentoring skills

Exceptional service orientation and interpersonal skills

Adapts well to change personally and proven change management skills with staff

Strong networking skills (i.e. develop new opportunities, move clients through pipeline)

Able to work under high levels of executive stress both internally and externally

Finely honed organizational and time management skills to handle a variety of tasks

Excellent attention to detail and quality

Energetic team player with friendly and approachable manner

Enthusiastic and willing to expand on responsibilities and professional abilities

Willingness to provide new ideas and processes to assist in the company’s efficiency and growth

Willing to travel as required in response to client demands ( approx. 10-20%)


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