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Analytics Director

Milwaukee, WI, USA | Perficient, Inc.

  • Industry:
    Information Technologies
  • Position Type:
    Full-Time
  • Functions:
    General Management
  • Experience:
    10-12 years
Job Description:
51 people have viewed this job

 Job Overview:

The Digital Marketing team is looking for a new Analytics Director to head up our current web analytics, tag management, and reporting team. This role entails team management, solutioning and delivery of core analytics services, pre-sales and subject matter expertise to help win business, and thought leadership - both written and new solution-development-focused.

We are in the process of building a four-pillar Customer Intelligence practice, and this is one of the key pillars. This team specializes and is certified in Google Analytics and GTM, Adobe Analytics and Launch, and helps provide solutions for both site builds/migrations, as well as assessments and ongoing retainers. This team also supports the rest of the DM team with analytics, insights, and reporting.

Responsibilities

Owns and manages all aspects of analytics process, personnel and delivery

Provides support, management, mentorship, and coaching for all analytics direct reports on all accounts

Provides initial consulting for new accounts, and secondary support after initial engagement

Consult a few hours monthly on key clients to hit utilization and provide strategic oversight

Occasionally kickoff new client along with Senior Analyst and handoff over time

Manages utilization, revenue and growth - sets growth targets and budget

Supports analytics team new business opportunities, sales support, pitches and development including all deliverables

Thought leadership and next gen/innovation progress

Provides strategic growth plan for analytics team, sets goals and agenda over time

Alignment and process development with/for other business units for seamless client approach and delivery

Manages and contributes on all analytics team new business opportunities, sales support, pitches and development including all deliverables

Lead analytics discovery process and the development of documentation, deliverables and solutions requirements for web analytics tracking and reporting

Understand client business requirements and how to map those requirements to specific digital measurement tactics

Work closely with account management and development teams to oversee the implementation, configuration and debugging of web analytics code, both on-site and through tag management systems

Provide training and support to client stakeholders regarding their analytics implementation

Provide analytics thought leadership in all projects and support team growth and training initiatives

Support digital marketing teams (paid search, SEO, conversion rate optimization, digital media, etc.) to implement customized tracking for campaign initiatives

Keep up-to-date with the newest industry analytics and digital marketing trends

Engage in agency thought leadership

Participate in creation of analytics-focused blog posts

Responsible for contributing ideas and content for the DM newsletter 

Qualifications

B.S. or B.A. Degree: Business, Marketing, Engineering or related discipline.

10+ years of Web Analytics experience in an Analyst/Senior Analyst/Analytics Manager capacity.

10+ years of Web Development experience as it relates to the development, configuration and implementation of Web Analytics solutions.

Expert-level knowledge of Adobe Analytics and related tools (Workspace, Report Builder, Ad Hoc Analysis, Data Workbench, Data Warehouse), Business Practitioner certification preferred.

Expert-level knowledge of Google Analytics, IQ (individual qualification) certification required.

Expert-level knowledge in a Tag Management system is preferred, with Adobe Launch and Google Tag Manager being the current solutions of choice. Tealium and Ensighten are other top tools used in the client space.

Adobe Sales Practitioner qualified on all Adobe products.

Functional familiarity or higher with Adobe marketing stack (Target, Campaign, Audience Manager, AdCloud)

Experience in producing reference manuals, developer guides, and/or code requirements.

Experience with multiple industries and site types (ecommerce, lead gen, etc.).

Excellent English written skills and the ability to write for both technical and non-technical users.

Ability to effectively communicate regular and timely updates on work status and meet project deadlines.

Proficient in Microsoft Excel, PowerPoint and Word.

Analytical thinking and problem solving skills, serving as an analytics thought-leader for clients.

Strong project management capabilities with high attention to detail.

Ability to meet administrative time entry and billing requirements both internally and externally

Willingness to travel for client discoveries and other off-site meetings.

Strong team partnership mentality and an ability to work independently when needed. 

Preferred Skills:

Experience with hiring and growing teams

Experience leading analytics implementation projects

Experience mentoring and training team members

Experience with developing analytics testing processes

Experience with other Adobe Marketing Cloud solutions a plus (Target, Campaign, Audience Manager, Media Optimizer)

Experience with Tableau, Power BI or other data visualization tools a plus

Perficient full-time employees receive complete and competitive benefits.

We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work. 


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