Associate, Digital Strategist, Higher Education

New York, NY, USA | Ivy Exec

  • Industry:
    Internet / Online Media
  • Position Type:
  • Functions:
    Business Development
    Marketing
  • Experience:
    1-3 years
Job Description:
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ABOUT IVY EXEC

IvyExec.com is a leading online platform for successful business professionals. With over 1.5 million global business leaders within our membership, Ivy Exec partners with organizations that wish to gain visibility to this highly sought-after, high caliber demographic. Our Corporate and University clients include MIT, INSEAD, SalesForce, Deloitte Consulting, Nielsen, and others. Ivy Exec has been recognized by Inc. Magazine as one of the fastest growing companies in the US for 3 consecutive years.

ABOUT HIGHER EDUCATION

Ivy Exec is the trusted digital marketing partner for our University clients.We are committed to helping our clients meet their admissions goals by connecting them with our global business community. 

Our Services include:

Awareness

SEO & Thought Leadership

Engagement

Content Marketing and Interactive Webinars

Inquiry

Lead Generation and Email Marketing

Reporting to the Team Lead, Digital Strategy, Higher Education

Based in our HeadQuarters in New York, this client facing role’s primary focus is building and maintaining relationships with university and business school partners within the Higher Education vertical,by understanding client goals and objectives and executing customized marketing campaigns. As an Associate, you will serve as the day to day point of contact for our clients, managing delivery deadlines and tracking as well as communicating campaign success.

Responsibilities Include:

Campaign Management:Implementing marketing campaigns, providing end to end service for our clients from leading and participating in planning calls with the client, asset collection, setting and managing project deadlines, maintaining live metric reports, as well as ensuring campaign optimization, refinement, and providing end of campaign reporting.

Campaign Execution: Lead day to day campaign execution, working closely with members of our implementation team to create marketing assets such as promotional emails, content pieces, display media and video content

 Campaign Analysis/Optimization:Track marketing campaign results using a range of digital analytics tools such as Google Analytics, Google Ad Manager , GoToWebinar, Buffer, Wordpress, Sailthru, and others.Create end of campaign reports and suggest optimization and refinement based on campaign metrics.

Campaign Reporting / Communication: Participate in briefings with Ivy Exec’s Client Management Team, as well as lead certain portions of campaign reporting/communications with university program directors, marketing teams and enrollment directors.

Project Management: Manage processes for multiple campaigns across various marketing channels (including email, webinar campaigns, display media, events/conferences, etc.). You will then coordinate with Design, Social Media and Content Teams to support client initiatives and meet execution deadlines. 

THE REQUIREMENTS (AND WHY WE WANT TO WORK WITH YOU):

0-1 years relevant work experience (relevant internship a plus!)

You have a competitive spirit and are able to balance multiple demands and priorities

You have the ability to independently manage multiple priorities and meet tight deadlines

You are comfortable with Zoom, Google Analytics, Buffer, Wordpress, GoToWebinar/GoToMeeting, Sailthru, Google Ad Manager

You have a passion for digital marketing and optimizing the client experience

You embrace aggressive goals and work hard to achieve them

You’re not easily discouraged and always maintain a positive attitude

You’re passionate about communication, detail, and optimizing outreach effectiveness

You enjoy being part of a team and doing whatever it takes to help the team succeed

WHY YOU’LL LOVE US

You’ll get to work on innovative products that will be seen and used by millions of people.

We believe in nurturing an environment where good ideas can come from anyone.At Ivy Exec, you’ll be part of a collaborative team that is working towards helping our clients achieve their goals.

Our founders believe transparency is important.In HQ team meetings we discuss Ivy Exec strategy, the latest company goals, and we open the floor tonew ideas.

We believe that our people are our future!We have created initiatives to drive investment in our people:personally and professionally.