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Associate Director, Channel Marketing

New York, NY, USA | SiriusXM

  • Industry:
    Media / Entertainment
  • Position Type:
  • Functions:
    General Management
  • Experience:
    7-10 years
Job Description:
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SiriusXM is seeking a self-motivated, passionate and agile Associate Director to help support and execute the marketing efforts for Email and Digital, as part of the channel marketing group. The Associate Director will be responsible for supporting acquisition and conversion teams with meeting their sales goals in the email and digital channels.

Primary responsibilities will focus on helping the different teams with strategic guidance by providing best practices + channel standards to inform marketing strategies that will improve email and digital metrics. The individual will oversee direct reports and support them with project management and coordination of all tactical activities throughout a project lifecycle. 

The role will also be accountable for monitoring the health of the email and digital channels. This person will have a proven history of data-driven decision making and a deep understanding of Email and website analytics. They will be adept at analyzing performance reports and communicating any immediate optimizations and improvements geared towards email and digital success.

Duties and Responsibilities:

Demonstrated success in an email and digital marketing role (+8 years)

Provide day-to-day strategic support and best practices for various acquisition and conversion marketing campaigns across the email and digital channels  

Partner with internal team members in a consultative manner to provide guidance and recommendations for their programs.

Lead direct reports and help them oversee the project management, coordination and deployment of all email and digital activities throughout their project lifecycles

Facilitate and optimize email creative designs and messaging based on data driven best practices and channel insights

Serve as liaison between cross-functional teams (i.e. Creative Services, Brand, Legal, Digital Experience, campaign operations, Programming & Analytics) to support campaign development and execution

Review and monitor weekly & monthly email and throughput performance reports to identify improvement opportunities as well as any potential issues (including root cause analysis) 

Regularly identify trends and marketing strategies from other leading brands to glean insights on best practices and new innovative ideas for email and digital marketing tactics, including audits of how we can acquire, nurture and retain these customers

Optimize the online sales funnel in partnership with the Digital Experience team 

Execute and support digital initiatives to drive more online sales

Develop project charters and business requirements for digital experience team to execute and launch landing page salesflows

Commitment to “internal client” and customer service principles

Assist in preparing presentations for leadership and partner business units.

Perform other duties as assigned

Supervisory Responsibilities:

Oversee team of 2+

Minimum Qualifications:

Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience; MBA preferred.

8+ years of marketing experience in the digital and email channel.

Open to previous experience working at a Marketing/Advertising agency in account management role 

Strong ability to execute business initiatives & projects on a timely basis with an eye towards quality and accuracy.

Requirements and General Skills:

Proven ability to analyze, understand the business and achieve results while balancing and prioritizing work on concurrent multiple projects.

Must be able to communicate/interact effectively with all levels of management & partners while operating in a complex and rapidly changing environment.

Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.

Ability to operate independently in a matrixed team environment.

Take initiative, deliver and follow through on projects to achieve business goals.

Demonstrate excellent attention to detail and an ability to prioritize tasks in a highly fluid, fast-paced environment.

Exhibit resourcefulness and creative problem-solving skills.

Must have legal right to work in the U.S.

Good public speaking and presentation skills.

Interpersonal skills and ability to interact and work with staff at all levels.

Excellent written and verbal communication skills.

Ability to work independently and in a team environment.

Ability to pay attention to details and be organized.

Ability to project professionalism over the phone and in person.

Ability to handle multiple tasks in a fast-paced environment.

Commitment to “internal client” and customer service principles.

Willingness to take initiative and to follow through on projects.

Creative writing ability. 

Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment. 

Must have legal right to work in the U.S.

Technical Skills:

Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

Working knowledge of web and email production & deployment, including URL structure & parameters, redirects & logic.

Thorough and rigorous approach of QA applied to tests and launches of digital assets, emails, online media and customer experience.

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