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Associate Director, Digital Marketing Analytics

Philadelphia, PA, USA | CMI Media and Compas, Inc.

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
    Consulting - IT
  • Experience:
    7-10 years
Job Description:
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The Associate Director, Business Analytics is responsible for the strategic oversight and development of measurement, analysis & optimization recommendations of online and offline marketing campaigns for assigned accounts.They will work to develop and grow new client deliverables, explore new technologies / methodologies and bring thought leadership both internally and externally.The Associate Director will also be responsible for the creation, maintenance and enforcement of department SOPs/protocols directly relating to departmental objectives. They may supervise Analysts and Senior Analysts and/or Supervisors, and be accountable for achieving staff billable goals and customer satisfaction.


Manage time spent against multiple projects, ensuring deadlines are maintained and met

Oversee the delivery of client deliverables and ensure that they are easily understood by clients

Build and Maintain Vendor Relationships

Ensure effective communication across an interdisciplinary teams, suppliers, and clients and work with teams to resolve issues as necessary

Mentor team on building and maintaining measurement plans based on strategic imperatives, communications objectives and media strategies

Provide data/research support to client/planning teams

Maintaining general knowledge of campaign performance across clients

Work closely with the Manager / Director to generate reporting and analysis of trends and insights for internal and external dissemination

Work independently with guidance from remote Senior Management regarding overall goals and objectives

Assist in ensuring products created align to standards

Responsible for Corporate POVs (Privacy and Measurement, e.g.)


REQUIREMENTS:

Bachelor’s degree in marketing, statistics, mathematics, economics, psychology or other relevant graduate degree

7+ years of related online marketing, web analytics/, research experience

Three to five years experience in a supervisory role.

Ability to drive consistently high-quality work under tight timeframes

Experience and / or education in Pharma a plus.

Extensive experience with Microsoft Office (Excel and PowerPoint high efficiency)

Knowledge of: SQL and other database technologies, Google Analytics, Adobe Omniture, WebTrends, Microsoft Office.

Direct experience with online direct marketing or online media performance analysis.

Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI, a plus.


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