Associate Director / Director, Managed Markets Marketing, Strategic Payer Marketing
Foster City, CA, USA | Major Biopharmaceuticals Company
Industry:Pharmaceutical / Biotech
Job Description:51 people have viewed this job
Associate Director/Director Managed Markets Marketing (MMM), Strategic Payer Marketing, U.S. Managed Markets
With exposure to the entire portfolio of Gilead brands, account management, and market access cross-functional teams at Gilead – the person is responsible for strategic payer marketing:
1. Drives the enterprise payer strategy and plans for multi-level payer engagement for large integrated customers, aligned with Global, HEOR, government affairs, policy and field based teams.
2. Establishes and implements portfolio payer marketing excellence processes and tactics:
payer trends outlook,
initiatives that drive payer focus across the organization
streamlines and integrates communication with payers across the portfolio.
This position reports to the Senior Director, Managed Markets Marketing, Strategic Payer Marketing on the U.S. Managed Markets team.
1. Establishes an improved approach to engage large integrated customers with responsibility and levers across the healthcare system.
Understands drivers and motivations of these customers.
Educates cross-functional teams internally.
Proposes key success metrics and incentives.
Drives change management.
Serves as the interface and helps coordination between functions, headquarter and field based.
2. Portfolio payer marketing excellence.
Understands, monitors, and analyzes payer trends.
Develops actionable strategic and tactical recommendations in collaboration with therapeutic area leads
Organizes internal process for buy-in at all levels of the commercial organization.
Enables brand teams to incorporate payer trends in their brand plans.
Partners with the learning and development (ie training) team to offer appropriate training to relevant functions and drive cross-functional payer environment understanding.
Works closely with the analytics and payers market research teams to inform brand planning. Complements these insights, as appropriate, with payer advisory boards, either in person or leveraging new technologies.
Develops leading indicators measuring MMM tactics effectiveness.
Drives execution of the Managed Markets brand identity, being the primary contact with the communication agency, across the managed markets organization, and regularly assesses payers’ perceptions and attitudes towards Gilead.
Leads the process to set objectives for National meetings twice a year and ensures seamless execution, in partnership with the events team and the managed markets team.
Manages and maintains budget and accruals process.
Is responsible for the US managed markets conference strategy and execution.
Leads and manages agency and consultant projects and relationships.
Ensures compliance with all applicable laws, regulations and regulatory guidelines governing commercial and scientific interactions with healthcare professionals, payers, advocacy and other business partners.
Extensive knowledge and experience across managed markets, marketing, and/or sales in pharmaceutical, biotech, or related industry.
Strong project management skills.
Knowledge and experience across full spectrum of pharmaceutical product life-cycle.
Prior experience with promotion & managing agency relation
Well-developed analytical business acumen and strategic skills
Proven ability to successfully manage complexity – solving problems, building strong relationships, fostering organizational alignment
Strong written and oral communication skills
Understanding of regulatory environment including programs designed to educate payers on drug safety and appropriate use (FDAMA 114, PIE…).
8+ years’ past experience in marketing, sales, reimbursement and/or account management preferred
A Bachelor’s degree in marketing or related fields is required
An MBA degree or equivalent is preferred
Must be able to travel up to 20% as dictated by business need