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Associate Director, SEM & Emerging Media

Chicago, IL, USA | CMI Media and Compas, Inc.

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    5-7 years
Job Description:
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As a key leader within our agency, the Associate Director, SEM & Emerging Media helps lead CMI/Compas offerings and provides thought leadership in the Paid Search and Emerging Media space, both internally and externally. This role works closely with leadership and oversees a team charged with the development of SEM, Programmatic, Video and Contextual Marketing.These plans will include SEM & Emerging Media implementation and performance analysis.Additionally, this role will help lead the development of appropriate plans designed to meet clients’ brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.


As part of a core leadership team, the Associate Director, SEM & Emerging Media is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams.Similarly, the Associate Director, SEM & Emerging Media will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Associate Director, SEM & Emerging Media, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, The Trade Desk and other programmatic DSPs and paid media partners.


RESPONSIBILITIES:


Help lead development of SEM & Emerging Media strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, Programmatic, YouTube Video, and Contextual Marketing

Serve as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and execution

Manage workflow of junior team members to ensure client deliverables are out on time

Analyze performance data and direct supporting staff on recommendation best practices

Partner with analytics and media teams to develop KPIs and measurement plans

Lead Thought Leadership efforts by authoring and reviewing SEM & Emerging Media related POVs, Case Studies and insights based on industry updates, trends and findings

Represent the organization in public forums as a key leader for SEM & Emerging Media

Partner with SEM & Emerging Media Department Head and senior leadership on identifying and submitting team work for industry wide awards and recognition

Serve as point person for senior client relationships, leveraging thought leadership and innovative points of view to strengthen client relationships

Help guide process and procedure improvement within internal SEM & Emerging Media team

Assist in negotiating client contracts and pursuing/achieving beneficial pricing models as needed

Vet and onboard new supplier partners to achieve client goals and strategies

Interview, hire, develop and effectively grow high-caliber employees within CMI

Work with direct reports and team to maintain accurate scoping projections and staff count

Help lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc

REQUIREMENTS:


5+ years experience managing Pay-Per-Click accounts (Google Ads, Microsoft Ads, Amazon) preferred, or equivalent experience managing programmatic campaigns with a Demand Side Platform.

Strong web analytics background and project management skills

Outstanding analytical and problem-solving skills

Strong written and verbal communication skills

Strong Excel skills with the ability to create pivot tables and perform v-lookups

Proven experience managing a team of direct reports consisting of junior, senior and leadership staff

Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo, Marin, Search Ads 360 (DoubleClick), or the Trade Desk

Healthcare/Pharmaceutical background a plus

Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Strong quantitative analysis skills

Strong presentation and communication skills

Ability to create, grow and expand relationships with clients, vendors and internal stakeholders

Demonstrable passion for learning new technologies

Ability to make recommendations of statistically significant data sets

Utilizes industry knowledge and experience

Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns

Passion for working in a fast-growing healthcare media agency


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