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Associate Director, Social Media

Philadelphia, PA, USA | CMI Media and Compas, Inc.

  • Industry:
    Advertising/PR/Marketing/Events
  • Position Type:
    Full-Time
  • Functions:
    General Management
    PR & Communications
  • Experience:
    7-10 years
Job Description:
110 people have viewed this job

The Associate Director, Social Media will lead the overall strategy development and execution across a large client, including but not limited to: social listening and strategy, paid social, and social analytics. This role is client facing. Strong communication skills are a must.


This role will oversee a team, helping them grow and development. This person will also provide thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships. 


Applicants should have between 8-10 years of working Social Media experience.


Core Responsibilities:


Primary strategic partner for assigned client(s) related to social media (strategy and paid)

Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands

Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others

Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space

Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences

Manage team of social media analysts, helping them grow and develop into full stack social media marketers

Partner with the insights and analytics team to create and define measurement plans

Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities

Provide oversight to analysts who manage the day to day social campaigns for clients

Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets

Leverage social listening tools to develop strategies and analyze competition and audience segments

Connect social media with other departments such as search (paid and organic), media and research

Work across both consumer and healthcare professional social media programs

Create social media campaigns that provide a benefit to the audiences our clients are targeting

Familiarity with regulated industries and how social media can be utilized within the regulations

Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands

Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes

Help lead thought leadership efforts related to social media on behalf of CMI

Work alongside creative and PR agencies to adjust messaging based on social analysis

Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed

Oversee social analysts and help them oversee the legal review and submission process for social media efforts

Create new and innovative ways for clients to engage brands

Experience with paid social media efforts across major social networks

Manage social listening to identify influencers, trends, engagement, and content opportunities

Leverage social media tools to identify and if necessary report adverse events

Experience with bid management and social listening tools

Experience managing profiles, paid advertising and analytics across networks such as Facebook, Twitter, LinkedIn, Snapchat, YouTube


ANALYSIS AND DECISION MAKING


Strong quantitative analysis skills

Ability to make recommendations of statistically significant data sets

Utilizes industry knowledge and experience

Natural leader with the ability to articulate strategies thoughtfully and to the point

Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns


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