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Brand Manager

Chicago, IL, USA | Spectrum Brands

  • Industry:
    Consumer Products
  • Position Type:
  • Functions:
    Marketing
  • Experience:
    5-7 years
Job Description:
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Ownership of P&L for assigned brand(s) – accountable for performance against plan

Develop and deliver annual brand/business plans

Lead overall vision for product pipeline & development strategies

Manage overall product portfolio & mix

Develop cross-channel pricing strategies in collaboration with Pricing Team

Set strategic direction and oversee consumer advertising & promotion plans

Maintain up-to-date competitive benchmarking, in partnership with Market Insights and Trade Marketing

Develop and direct consumer research strategies, and execute in partnership with Market Insights

Serve as the lead “voice” for assigned brand portfolio for all key constituencies, including sales, R&D, regulatory, operations and finance

Other duties as assigned

Education and Experience Profile

Bachelor's degree required, MBA strongly preferred.

6+ years of packaged goods brand management experience with a record of increasing responsibility and delivering proven results

4+ years of profit and loss responsibility, including marketing budget management

Experience managing and developing direct reports

Has managed all four key areas of marketing responsibility (the four “p’s”): product development, pricing, promotion & advertising, and place (channel/distribution strategy)

Experience leveraging internal/external business performance data to inform strategic decisions

Has led development and delivery of key account sales presentations

Required Skills

Excellent written and oral communication skills

Must exhibit strategic thinking skills (ability to see the big picture)

Must be able to balance strategic planning (“creating the future”) with tactical execution (“running the business”)

Must have ability to analyze complex data and situations and develop a range of simple solutions

Must be able to utilize quantitative, qualitative and syndicated research to develop brand plans

Must be an excellent presenter, with strong presence and an ability to influence key internal and external customers

Solid understanding of traditional business software applications (MS Office, etc.)

Must have strong ability to interact and collaborate with multiple functions throughout the organization

Must be able to manage & develop direct reports to maximize their potential


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