Channel Marketing Specialist
Offenbach, Germany | Levi Strauss
Job Description:58 people have viewed this job
We believe that clothes — and how you make them — can make a difference. Since 1853, we’ve been passionate about innovation to meet people’s needs. We invented the first blue jean. And we reinvented khaki pants. We pioneered labor and environmental guidelines for our manufacturing partners. And we work to build sustainability into everything we do. A company doesn’t last 160 years by standing still. It endures by reinventing itself, striving to delight its consumers, winning in the marketplace, and by remaining true to its values. We employ more than 17,000 people around the world – supporting great brands, including Levi’s®, Dockers® and Denizen®. Our employees are committed to progress, authenticity and collaboration.
We are looking for a Channel Marketing Specialist (m/w/d) for our Central Cluster ( Germany, Netherlands, Belgium, Austria & Switzerland). In this position, you will run on-floor and customer marketing strategies of the Levi’s brand with our accounts / franchise partners and ours stores (O&O) doors to enhance profitability of the product segment, and maximize our presence at retail and hedge the competition with partners. You will lead sell-out support and relationships with our most relevant accounts.
About the Job
Build the Levi Strauss & Co. Europe (LSE) wholesale marketing strategies with marketing departments, store owners or other marketing responsible on customer’s side
Plan and lead the development of market level (Central Europe Cluster) Wholesale & Retail Marketing activities to increase traffic or conversion
Collaborate with the LS&Co. sales team to support the positioning of the account in the market place.
Partner with customers to best align LS&Co. marketing assets to the customer's own marketing plans
Coordinate production of customer-specific brand assets, following brand guidelines / seasonal direction and validating with brand partners before execution in accounts
Execute the retail marketing calendar within allocated market with Levi’s HQ plan & with allocated market retail organization
Collaborate with O&O and Franchise teams to execute Retail marketing activation programs
Support briefing and alignment with brands on needs of Wholesale and Retail Marketing (Assets, tools, templates)
Partner with brand teams in market to partner on full development of marketing
Support Brand Environment in shop-in-shop installs (w/ retail)
Partner with Brand sell-in tools team to ensure tools executedin line with needs (incl. franchise)
Collaborate with Channel marketing manager Central Cluster and Brussels HQ team to ensure cross region alignment
Bachelor’s degree-Business Administration or marketing-related field
5+ years of experience related to developing retail & trade marketing (channel Mktg) programs in a multinational complex organization.
Consumer & Market Insight – Interprets multiple sources of consumer and marketplace insights to deploy channel marketing programs that create desire and drive consumer demand for the brand.
Innovation & Experimentation - Executes new, forward-looking approaches. Exhibits a ‘test and roll” mindset for experimentation to build learning and apply what works to bigger future efforts.
Strategic – looks for long-term, sustained demand creation and energized brand equity differentiation.
Commercial mindset – understanding of retail and wholesale dynamic and can connect with operational implication of retail stores. – apparel industry not mandatory
Exposure to channel marketing and experience of working with large pool of partners.
Project management skills and understanding of tool sets.
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