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Chief Brand Officer

Los Angeles, CA, USA | University of California

  • Industry:
    Education (Higher)
  • Position Type:
    Full-Time
  • Functions:
    General Management
    Marketing
  • Experience:
    12-15 years
Job Description:
52 people have viewed this job

Strategic Communications increases awareness, understanding and support of vision, mission, and accomplishments among its many constituencies. A major focus of this department is the formulation and implementation of strategic communications initiatives, plans and events.


Reporting directly to the Vice Chancellor of Strategic Communications, the Chief Brand Officer oversees brand strategy for the institution, including the development of comprehensive strategies around our audiences, messaging, voice, and positioning. In this capacity, the incumbent oversees a wide variety of special projects, acts as the primary owner of high priority assets , and serves as a liaison to campus partners, ensuring effective implementation of the brand across the organization. The Chief Brand Officer serves on the Strategic Communications executive leadership team and oversees a team of 18, managingcentralized social media team, admissions marketing team, experiential marketing, as well as a team of strategists and project management support. Duties are performed onsite during normal office working hours. Working hours may include weekends, evenings, and holidays and may require light travel.  


 


1. 10 to 15 years of brand marketing experience, either in-house or via external agency partners.


Required


2. 10+ years of progressively responsible experience in marketing with 3+ years leading brand marketing on behalf of one or more brands.


Required


3. Demonstrated superior strategic thinking skills, and proven experience in translating these skills to brand strategy, as well as planning, development, and implementation.


Required


4. Previous experience overseeing social media on behalf of a global brand.


Required


5. Demonstrated success leading strategic brainstorming sessions, campaign development, and directing creative execution.


Required


6. Demonstrated ability to articulate goals, strategies, tactics, and benchmarks. Comprehensive, current knowledge of technology. Forward thinking in understanding the emerging tools, technology, and business practices for the digital medium, and progressive in learning the application of these tools and practices.


Required


7. Demonstrated success in creating marketing programs that are creative and results-focused, satisfying business needs.


Required


8. Effective and creative brainstorming, ideation, and other problem-solving skills with the ability to effectively communicate vision with the team; maximizing implementation and development of vision.


Required


9. Demonstrated ability to use marketing and communications strategies and tools to move public opinion, encourage stakeholder involvement and support, increase donor support, and establish brand preference and choice.


Required


10. Ability to think creatively against demanding deadlines with acute attention to detail.


Required


11. Superior multitasking skills; quick turnaround without sacrificing quality.


Required


12. Proven success rationalizing concepts and effectively selling to clients.


Required


13. Ability to successfully manage multiple ongoing tasks and responsibilities of varying degrees of complexity simultaneously.


Required


14. Strong verbal and written communication skills.


Required


15. Outstanding work ethic and sense of urgency to resolve issues quickly and effectively. Strong organizational abilities, including time and resource management. Ability to handle all information with sensitivity, discretion, and solid judgment.


Required


16. Leadership abilities that foster learning and excellence among team members. Supervisory skills to manage professional staff, including hiring, orientating, training, organizing workflow, monitoring, and evaluating performance, and coaching and counseling when necessary. Experience planning and implementing employee professional development.


Required


17. Demonstrated ability to identify workload needs and evaluate staff to assign tasks as appropriate.


Required


18. Ability to interact diplomatically with, and provide smooth interface among, persons from a variety of social, cultural, and economic backgrounds to create and increase positive attitudes toward the University. Commitment to diversity.


Required


19. Demonstrated skills to actively and constructively participate in a complex organization, recognizing the need for a high degree of collaboration.


Required


20. Ability to get to work reliably and on time and to be present in the workplace during normal working hours. Ability and willingness to work some evenings and weekends.


Required


21. Ability to initiate and maintain cooperative working relationships with co-workers, supervisors, and managers. Ability to work harmoniously and as a team player, thrive in a team-based environment, and skill in fostering teamwork among others.


Required


22. Ability to lift and carry up to 25 lbs. Ability to kneel, climb stairs and ladders, push, balance, stoop, crouch, and reach.


Required


23. Previous experience with experiential marketing.


Preferred


24. Knowledge of University structure and organization, policies and procedures, and staff.


Preferred


25. Bachelor's degree from a four-year college or university or equivalent combination of education and experience.


Preferred


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