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Chief Marketing & External Relations Officer

New York, NY, USA | MetroPlus Health Plan

  • Industry:
    Healthcare - Hospitals
  • Position Type:
  • Functions:
    General Management
    Marketing
    PR & Communications
  • Experience:
    10-12 years
Job Description:
72 people have viewed this job

This is an outstanding opportunity for a sharp, driven and experienced communications leader who will shape and guide MetroPlus’ important role in New York City’s health care landscape by building brand awareness and loyalty, strengthening community and stakeholder relationships, and ensuring all communications activities are strategic, cohesive and consistent with health plan’s business goals. The CMERO oversee our competitive positioning in the NYC market and deepen and expand our community relations. Reporting to the Chief Executive Officer, the Chief Marketing and External Relations Officer (CMERO) is responsible for the public perception of MetroPlus Health Plan’s products, culture, values, thereby directly impacting company’s ability to attain strategic goals while providing leadership, vision and inspiration to a team of professionals responsible for (advertising, press relations, digital marketing, customer experience, community relations, publications). 

As a member of the Executive Staff, this position is also expected to provide leadership and vision for the Plan and to provide direction for corporate-wide strategic and business planning, priority-setting and decision-making.

Job Description

Brand Management

Manages the Plan’s reputation by promoting people, insurance products, organizational and network services, and solutions

Creates a favorable public image of MetroPlus through development of a strong corporate identity, brand and logo which strengthen organizational credibility

Leads re-thinking and re-defining overall communication strategy with the Plan’s stakeholders

Communicates research and recommendations to senior leadership and department heads as it relates to MetroPlus Health Plan’s products, brand, image, strategy and media spend, to plan effective communications that support business objectives, including matters of strategic corporate significance

Devises internal communication strategy and reporting that is informative, relevant, timely, delivers on-brand content and messaging and supports high morale for the employees of MetroPlus Health Plan, through a variety of mediums and channels 

Media Relations

Leads an annual media plan detailing modes, activities and contacts to support and enhance positive visibility of the organization,

Plans and manages communication and media budget

Sources, manages, and prepares others to participate in, press conferences, interviews and speaking engagements that positively impact MetroPlus Health Plan’s strategy, work or relationships with other organizations,

Supervises the production and distribution of press releases to targeted media, publicity brochures, handouts, direct mail materials, promotional videos, photographs, and multimedia programs

Manages media agency to develop media strategies and plans that align with full funnel business objectives

Responsible for campaign tracking, analysis, reporting, optimization, and sharing effectiveness of all campaigns 

Develops and grows direct relationships with key media vendors

Oversees designs, management and updates MetroPlus Health Plan’s website and social networking activity

Community Relations & Events

Develops public relations strategies and advocate for strong integrated campaigns based on identified brand image, across a range of audiences and markets

Oversees outreach events, exhibits, conferences, and manages sponsorships that MetroPlus supports to gain public attention

Oversees customer experience team

Oversees community relations team

Government Relations

Represents MetroPlus on appropriate local, state, and national trade groups, governmental and industry workgroups and committees

Minimum Qualifications

Bachelor’s degree from an accredited college or university in an appropriate discipline such as Marketing, Public Relations, Journalism, Communications or a related field required

Master’s degree in marketing or an MBA preferred

Minimum of 10+ years of senior level experience in marketing, public relations, communications and media, preferably in a healthcare setting

Experience managing media relations

Familiarity with project management software, graphics programs, and video/photo editing a plus.

Professional Competencies

Entrepreneurial and results driven leader with a passion for customer-focused practices

Proven strategic thinker

Ability to lead and manage successful marketing, branding, strategic communications and community engagement initiatives in today’s rapidly changing health industry, political and public health environment

Political savvy to build and sustain relationships with many internal and external constituencies, including productive interaction with the media, board members and others

Government, public health policy experience would be beneficial

Strong sense of ownership and an entrepreneurial spirit

Financial acumen and ability to implement low cost, high impact strategic communications projects

Unquestionable ethics, integrity, transparency, and accountability in all actions

Passion for customer focus and user engagement

Exceptional verbal and written communications skills, including exceptional writing and editing skills


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